If you’re a web page developer, you probably have a lot of clients. These clients need not only a web page, but other services too, such as SEO (Search Engine Optimization), and social media accounts. The two of these combined will create a better result for their business and yours. Here are some tips from one web site developer to another.
Basic SEO is making sure your web sites have meta tags such as title, description, and keywords for every page on their site. Also available would be a sitemap, and if the site is changed regularly, an RSS feed for the page. Once these tags are in place, you would then submit their site to the search engines. Although the main search engine is Google, you may want to see how you can, for free, submit your newly created web site to over 300 search engines.
More advanced SEO is taking time to submit the business address and web site profile to companies. This is done by going to these company’s web sites such as Yellow Pages, Google Maps, Bing Business, etc. These are crustal in order to get the business listed as a local reputable business, as well as making the business more creditable by the search engines. Having a company like Google see the address, web page, business name, and industry in many local directories will increase the chance of a business come up under the first page.
Social media is another key aspect of getting a business ranked high in the search engines. The two most important actions to create a following and reputable business is to create a Twitter account and a Facebook page. These two actions make it very easy for Google to see the business there as well. If you set up a domain for your client, make sure you set them up with a Facebook page and a Twitter account. Suggest to the owner, their employees and customers to either like (in Facebook), and follow (in Twitter).
With social Network engineer such as Facebook and Twitter, it’s encouraged that you go back to these pages, often, to update them, change the status, and update the pages/statuses often. Once a day, twice a day, once a week… How often do you update your status on Facebook or Twitter? If you use these pages every day, your clients should have theirs updated as well. Large companies will update their status often. For example, you may want to go to the Facebook and Twitter pages to see how often they post to their pages. By doing this, you should update your client’s pages as often as those larger companies do. Updates are essential if there seems to be followers of those tweets, and fans of the pages.
Other popular forms of social media are Digg, Reddit, StumbleUpon, Delicious, and Diigo. By adding pages that you’ve developed for your clients with little snippets of information about the pages you’ve developed, you can rest assured that your clients will be well listed in all of the search engines. Adding the pages to these forms of social media only need to be submitted and forgotten about, there’s really no need to go back to the sites and check up on the links like other forms of social web sites.
Sometimes, it may seem that SEO and social media marketing may take longer than the actual web page design and development, but it will go a long way to setting your client up for success online. Many web page developers make the web page, collect, host, and then forget about it, but it goes much further.
Kevin Fry is an author, web page developer and programmer. By developing web sites for clients, he’s come up with a software package to help other web page developers have their clients Twitter followers engaged around the clock. It’s called My Auto Twitter [http://myautotwitter.com/] and can be found at myautotwitter.com [http://myautotwitter.com/]. The software auto-tweets to your client’s Twitter account around the clock, with relevant keywords and links, so you don’t have to.